BusinessRate's Answer
Stars alone don't tell the whole story. Some places have tons of old reviews, others almost none. BusinessRate looks beyond just star ratings to give you a true picture of popularity based on what people are saying right now.
How the Popularity Formula Works
- Recent and Relevant: The formula gives the most weight to Google Reviews from the past 90 days. If quality has stayed high, this boosts a business's score even if review volume is lower.
- More Than Just Stars: High star ratings matter, but BusinessRate balances that with how many recent reviews exist. This protects against older ratings creating a false sense of popularity.
- Fairness to Businesses: Businesses working hard to provide an excellent experience week after week will consistently rise in the ranks, even if their overall review count is lower than competitors.
Why This Matters to You
- Find What's HOT: Sometimes popularity surges! Google Reviews give BusinessRate the most up-to-date snapshot to uncover these trendy gems.
- Avoid The Hype: Maybe a spot went viral a year ago but service has since faltered. Popularity rankings highlight what's popular now.
- Discover Smaller Stars: A new place consistently wowing customers gets a fair shot in the rankings, even against giants with thousands of older reviews.
Businesses win too! Popularity rankings offer insights so businesses can celebrate recent wins or pinpoint areas where they might need to step things up.
Understanding that Google Reviews give the freshest insight, BusinessRate's popularity ranking reflects who's truly earning buzz based on current customer experiences.
RECENT. REVIEWS. RANKED.
BusinessRate gives you rankings you can trust because it analyzes recent reviews — not just the total number of reviews and star ratings. It compares businesses to their local competitors in the same category, not just nationally. And it helps you easily discover the businesses delivering the best experiences right now.